YAMAHA ELECTRIC ORDINARY ORDINS TO BE RELEASED ON THE MARKET NEXT MONTH 2018 Source: YAMAHEARTIC INSTRUMENTS – LONDON (Reuters) – Yamaha Electric violin maker Terra Nova has signed a deal with Japanese electronics maker Panasonic for a carbon fiber violin, a move which could give the Italian maker more options for its line of electric instruments.
Yamaha, a Japanese maker of electric guitars, is the world’s biggest producer of electric violins and is the biggest buyer of the instruments in Europe.
It is also one of the biggest manufacturers of acoustic guitars.
Under the deal, Yamaha will produce the new electric violin at its factory in Japan, with the first models to go on sale next year.
Yamahearts electric guitars are made by a subsidiary of Yamaha, with some of the components including the strings, the neck and the body made in China.
Panasonic will make the carbon fiber.
The deal was announced by Japanese Prime Minister Shinzo Abe and his wife Akie Abe, who visited the Yamaha factory in Kyoto, Japan.
The two were accompanied by other Japanese leaders.
The announcement was also welcomed by the European Union, which last week signed a memorandum of understanding (MOU) with Yamaha to create a European version of the Yamaha-Panasonic partnership.
The agreement is aimed at helping to create an integrated platform for electric guitars in Europe, a market the EU estimates will be worth more than $50 billion this year.